Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

A comprehensive academic reference that bridges the gap between emerging technologies and modern marketing strategies in a hyper-connected world.

Key Topics Covered

• Internet of Things (IoT): How connected devices are reshaping consumer behavior and marketing data collection
• Digital Transformation: Frameworks and strategies for businesses transitioning to digital-first models
• Global Marketing: Cross-border marketing strategies in the age of AI, big data, and automation
• Data-Driven Decisions: Leveraging IoT data for personalized customer experiences and targeted campaigns
• Future Trends: Emerging technologies shaping the next decade of global commerce and brand strategy

Ideal for researchers, marketing professionals, business strategists, and academics seeking cutting-edge insights at the intersection of technology and global marketing.

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